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Weight of the Air

Annually, the Master’s of Fine Arts students at Purchase College, partner with the Community Design class to create a visual identity for their final show. The 2021 year's theme was, “Weight of the Air.”

The identity included a poster design, catalog design, social media post designs, and a mail card. Our collaboration demonstrated the ability to work confidently with a predetermined team. My design was selected after the vigorous exercises and iterations we worked on.

Final poster design for “Weight of the Air.”

Typographic & textural experiments for “Weight of the Air.”

 Left is a combination of the drafts (On right) from Michelle and I. 

Typographic iterations for MFA Catalog.

7 minute iterations for MFA Catalog.

5 minute iterations for MFA Catalog.

2 minute iterations for MFA Catalog.