Weight of the Air
Annually, the Master’s of Fine Arts students at Purchase College, partner with the Community Design class to create a visual identity for their final show. The 2021 year's theme was, “Weight of the Air.”
The identity included a poster design, catalog design, social media post designs, and a mail card. Our collaboration demonstrated the ability to work confidently with a predetermined team. My design was selected after the vigorous exercises and iterations we worked on.
![](https://freight.cargo.site/t/original/i/248cf1793b99e4c52a0de446a0df493c61d4d7894cd473c9684839ea74ab2803/mfa2021_catalogue_interior_arial_2.5.jpg)
Final poster design for “Weight of the Air.”
![](https://freight.cargo.site/t/original/i/57f657d4849cc9c507968017e778222339fba8cc8d69289d6560a27bde2398f6/weightoftheairattempt01week02.8.png)
![](https://freight.cargo.site/t/original/i/8f477c44ad1b3a958d3209947c8a463840aee016d87926a4631ff6e37bdfe263/weightoftheairattempt01week02.4.png)
![](https://freight.cargo.site/t/original/i/482307affdbc42db797db069b39d696bcb32adcad40868c6fdaf157618db1126/weightoftheairattempt01week02.2.png)
![](https://freight.cargo.site/t/original/i/fc5168a5dbd52f6fabe7ff05a139240a6094fdcf21ef50aa7daa0fee90ca9cd9/weightoftheairattempt01week02.0.png)
Typographic & textural experiments for “Weight of the Air.”
![](https://freight.cargo.site/t/original/i/dd8a733e979e0bbe43356654ab666662a82ac53fd9c2d53c50279162eadff88d/draft_collaboration_with_michelle.png)
![](https://freight.cargo.site/t/original/i/da0e54c911460178da188d3fd46160486624dd79360ddc82d98616c97e4e278c/weight_of_air_type_draft_06-01.png)
Left is a combination of the drafts (On right) from Michelle and I.
![](https://freight.cargo.site/t/original/i/a54c88c80bca5a338c34422b03188e94b929958d38aaab86db6bb6cb55ed3b45/weight_of_air_type_draft_08-01.png)
![](https://freight.cargo.site/t/original/i/c134f59718ee30f066629c328c25dcadf53539a9691ed1abc78a4e0d4742918a/weight_of_air_type_draft_07-01.png)
![](https://freight.cargo.site/t/original/i/da0e54c911460178da188d3fd46160486624dd79360ddc82d98616c97e4e278c/weight_of_air_type_draft_06-01.png)
![](https://freight.cargo.site/t/original/i/060445ddabd453a259e77f58a9d7909f237983a167662bdf5a1a6ccf9bebdb6d/weight_of_air_type_draft_05-01.png)
Typographic iterations for MFA Catalog.
![](https://freight.cargo.site/t/original/i/5fde2cb887fbeb07b94381a92a4a684f0765327f9aefd656285a6db14cfe7604/meeynz_7_min_session_01.jpg)
![](https://freight.cargo.site/t/original/i/007a3c493b7fad256d55302ae45980d6893ca50c64909cc4bb0d02fb22a72148/meeynz_7_min_session_04.jpg)
![](https://freight.cargo.site/t/original/i/2581677dde3195e7c922c1dc93fcba291f841ad9fe63fe7252ed0b15724ad56a/meeynz_7_min_session_05.jpg)
![](https://freight.cargo.site/t/original/i/c8b7c79663fe95e0243ecbf49fb413254817d0fcff33efaa837b777b00bbe044/meeynz_7_min_session_03.jpg)
![](https://freight.cargo.site/t/original/i/cc259d55d6774a85438a6f6f337b6b4b8cb31861f46f973f03c2f0439d7bdecc/meeynz_7_min_session_08.jpg)
7 minute iterations for MFA Catalog.
![](https://freight.cargo.site/t/original/i/63bdaa2d777ee91bb9e31343868d438f163679b3e728565a5c88a141e8c8ec0f/meeynz_5_min_Session_01.jpg)
![](https://freight.cargo.site/t/original/i/1ac52aa07159bd0e2e86222f62555cb0b2ca7523b104479194885a542014c3ff/meeynz_5_min_Session_02.jpg)
![](https://freight.cargo.site/t/original/i/e4027d584095a8cd95068f8eb8aa6f256c5c7f33fe957999a4102f13dd0fd5e4/meeynz_5_min_Session_04.jpg)
![](https://freight.cargo.site/t/original/i/41c9ab0fe4ffe77f8f33e0d2f514babbe77bee017e2895272dfaebad3d484f41/meeynz_5_min_Session_03.jpg)
![](https://freight.cargo.site/t/original/i/e592e31b34895fb8c22cd93079e1d8cefae0ccbc57060032f0ab18d80a671551/meeynz_5_min_Session_05.jpg)
5 minute iterations for MFA Catalog.
![](https://freight.cargo.site/t/original/i/314a70f8fe500f15522b17485ddd94548e690950e41469e7777ee5cf70009c73/meeynzweightofair01.jpg)
![](https://freight.cargo.site/t/original/i/be0acd24120ac1f2455d84f62ea3c9001f04049feba33487908494dca4d4f2ec/meeynzweightofair02.jpg)
![](https://freight.cargo.site/t/original/i/8c172a71ca2e493d01e2f098dcf44e3b8dad10860b9088f0bba11795b826de86/meeynzweightofair03.jpg)
2 minute iterations for MFA Catalog.