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Target Ad

This fictional ad leveraged Annie Leibovitz's photography, to create a Target advertisement. Initially an editorial look seemed ideal, because of her editorial photography. After much research, I discovered Leibovitz and target share a few things in common, but athletes and sports gear were the most relevant. The logical design decision was to replace the basketball with Target’s circular logo.

Final poster design for “Target” advertisement.
Changed logo to red and added the wordmark so the brand would be recognizable.

The second Target advertisement iterations.
(Middle photo used logo as a shield.) 

The first Target ad iteration, used Rihanna.